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Key legal bases
Under the GDPR, there are a number of approved reasons (or "legal bases") a company might legitimately process a person's data. Below, we've outlined the most relevant legal bases under the GDPR.

Reason Requirements
Contractual necessity Data processed must be necessary for the Service and defined in the contract with the individual
Content • Requires a freely given, specific, informed and unambiguous consent by clear affirmative action
• People have a right to withdraw consent, which must be brought to their attention
• Must be from a person over the age of consent specified in that Member State, otherwise given by or authorised by a parent/guardian
• Explicit consent is required for some processing (e.g. special categories of personal data)
Legitimate interests • If a business or a third party has legitimate interests that are not overridden by individuals' rights or interests.
• Processing must be paused if an individual objects to it

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