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Privacy Data Policy & Things you Share
This policy describes the information we process to MartFame’s services and tools. You can find additional tools and information in the MartFame Settings
We also encourage you to review the privacy choices you have about the ways in which we use data in your settings.
Things you and others do and provide:
- Information and content you provide. We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content, and message or communicate with others. This can include information in or about the content you provide (like metadata), such as the location of a photo or the date a file was created
Our systems allows you to control and manage content and communications you and others display on MartFame using the processes below and for the purposes described below. See a picture of how you control what you share below.
How is this information shared?
Your information is shared with others in the following ways:
Sharing on MartFame’s System
People and accounts you share and communicate with
When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on MartFame, you select the audience for the post, such as a Everyone if you want to make it public, all of your friends, or a customized list of people. Similarly, when you use Chat to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions you have taken on our platform, including profile view, engagement with products and sponsored content. We also let other accounts see who has viewed their MartFame stories such as video, audio, images and other contents.
Public information can be seen by anyone, on or off our Products, including if they don't have an account. This includes your MartFame username; any information you share with a public audience; information in your public profile on MartFame; and content you share on a MartFame Page or any other public forum, such as MartFame Mall. You, other people using MartFame, and we can provide access to or send public information to anyone on or off our Products, including other search engine platform e.g Google, Bing’s search results. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs, and offline media such as TV, and by apps, websites and other services that integrate with our Products.
Content others share or reshare about you
You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot, or reshare that content to others across or off our Platform, in person or in any virtual reality experiences. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content, and that person can change the audience later.
People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a Story, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can report user or content.
Information about your active status or presence on our Products.
People in your networks can see signals telling them whether you are active on our Products, including whether you are currently active on MartFame Social-Biz, MartFame-Mall or Chatroom or Facebook, or when you last used our Products.
The green circular dot on top of your profile picture or anywhere on MartFame your profile picture appears will indicate whether you are online or offline – Green Circular dot indicate you are online or recently online while red circular dot indicates you are offline or recently offline.
Data with special protections: You can choose to provide information in your MartFame profile fields or Life Events about your religious views, political views, who you are "interested in," or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) is subject to special protections under EU law.
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Data Security & Retention
All personal information collected by MartFame.com in connection with your use of the Site and described in this Privacy Policy, including without limitation your name, location, email address, photos and videos, friend connections, messages, comments, login information, IP address and other data, will be stored by MartFame.com indefinitely.
MartFame's commitment & preparation
Data protection is central to the MartFame. We comply with current EU data protection law, which includes the GDPR.
Throughout the preparation process, MartFame is committed to the following:
Transparency
Our Data Policy defines how we process people's personal data. We'll provide education on our Data Policy to people using MartFame Products. We'll do this through in-product notifications and available tools to ensure that people understand how their data is being used and the choices they have to control data they share.
Control
We'll continue to provide people with control over how their data is used. We've launched a new control centre to make privacy settings easier to understand and update. We also remind people as they use MartFame about how to view and edit their settings
Accountability
We have Privacy Principles that explain how we think about privacy and data protection. We have a team of people who help ensure that we are documenting our compliance. Additionally, we meet regularly with regulators, policymakers, privacy experts and academics from around the world to keep them apprised of our practices, get feedback and continue to improve how we protect personal information.
MartFame.com uses industry standard security measures to prevent the loss, misuse and alteration of the information under our control. Although we make good faith efforts to store the information collected by MartFame.com in a secure operating environment that is not available to the public, we cannot guarantee complete security. Also, while we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party "hackers" from illegally obtaining this information. Lastly, we cannot and do not ensure the adequacy or performance of any security measures that may be undertaken by Site advertisers or other third parties that may have access to your personal information on or through the Site.
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Key legal bases
Under the GDPR, there are a number of approved reasons (or "legal bases") a company might legitimately process a person's data. Below, we've outlined the most relevant legal bases under the GDPR.
| Reason | Requirements |
| Contractual necessity | Data processed must be necessary for the Service and defined in the contract with the individual |
| Content | • Requires a freely given, specific, informed and unambiguous consent by clear affirmative action • People have a right to withdraw consent, which must be brought to their attention • Must be from a person over the age of consent specified in that Member State, otherwise given by or authorised by a parent/guardian • Explicit consent is required for some processing (e.g. special categories of personal data) |
| Legitimate interests | • If a business or a third party has legitimate interests that are not overridden by individuals' rights or interests. • Processing must be paused if an individual objects to it |
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What is the General Data Protection Regulation (GDPR)?
The General Data Protection Regulation (GDPR), which goes into effect on 25 May 2018, creates consistent data protection rules across Europe. It applies to all companies that process personal data about individuals in the EU, regardless of where the company is based. Processing is defined broadly and refers to anything related to personal data, including how a company handles and manages data, such as collecting, storing, using and destroying data.
While many of the principles of this regulation build on current EU data protection rules, the GDPR has a wider scope, more prescriptive standards and substantial fines. For example, it requires a higher standard of consent for using some types of data, and broadens the rights that individuals have for accessing and transferring their data. Failure to comply with the GDPR can result in significant fines – up to four per cent of global annual revenue for certain breaches.
What is GDPR?
The General Data Protection Regulation (GDPR) is a new framework that will harmonize data protection rules across the European Union (EU). It goes into effect on May 25, 2018 and will govern how the MartFame Companies is regulated.
Many of the principles build upon the current data protection rules in place within the EU. But GDPR also places some new requirements on companies. GDPR will apply to any Workplace customer with users residing in the EU, even if the organization’s location is outside of the EU.
What is GDPR?
The General Data Protection Regulation (GDPR) is a new framework that will harmonize data protection rules across the European Union (EU). It goes into effect on May 25, 2018 and will govern how the MartFame Companies is regulated.
Many of the principles build upon the current data protection rules in place within the EU. But GDPR also places some new requirements on companies. GDPR will apply to any Workplace customer with users residing in the EU, even if the organization’s location is outside of the EU.
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MartFame as the data controller vs MartFame as the data processor
"Data controller" and "data processor" are important concepts in understanding a company's responsibilities under the GDPR. Depending on the scenario, a company may be a data controller, data processor or both – and has specific responsibilities as a result:
Data controller
A company is a data controller when it has the responsibility of deciding why and how (the "purposes" and "means") the personal data is processed.
- Under the GDPR, data controllers have to adopt compliance measures to cover how data is collected, what it's used for and how long it's retained. They also need to make sure that people can access the data about them.
- Data controllers must ensure that data processors meet their contractual commitments to process data safely and legally.
Data processor
- A company is a data processor when it processes personal data on behalf of a data controller. Under the GDPR, data processors have obligations to process data safely and legally.
While MartFame operates the majority of our services as a data controller, there are some instances in which we operate as a data processor when working with businesses and other third parties. When MartFame processes data on an advertiser's behalf, the advertiser must have an appropriate legal basis for MartFame to process this data.
Examples where MartFame acts as the data processor include:
- Data file Custom Audiences
MartFame uses a business's CRM data and cookies to match it to people in our database to create a Custom Audience for advertising campaigns. - Measurement and analytics
MartFame processes data on an advertiser's behalf in order to measure the performance and reach of advertising campaigns and report back insights about the people who saw and interacted with the ads.
Workplace by MartFame
Workplace Premium allows people at a company to collaborate with their colleagues using MartFame tools. We process personal data in order to provide this service.
MartFame may use third party software to collect and process data.
Transfers
As is the case today, any transfers of personal data outside of the EEA (European Economic Area) must meet certain legal requirements. We receive and process personal data from our advertisers in the EU. We do this in connection with certain products, including data file Custom Audiences and attribution check-up.
Advertiser Terms
Where MartFame acts as a data processor on the behalf of our EU advertisers and business partners, we ensure that we comply with the specific requirements for data processors. We've updated any related terms of service to align with the GDPR. We have appropriate terms in place to comply with our requirements under the GDPR and to safeguard personal data. And where we act as a data processor on an advertiser's behalf, we rely on our advertiser's legal basis as data controller for our processing of this data.
